Now that you know what questions you should ask before hiring a stylist so you don’t make the mistake of hiring the wrong person (if you didn’t see this video, you can watch it here). I thought it would serve you well to know when is a good time to think about hiring a stylist and myths surrounding the idea of being styled.

So if are you on the fence whether you should hire a personal stylist or not? Or you’re wondering: is it really necessary? does it really make a difference in your bottom line? Well, it depends. If you’re reading this, you already know dressing better would support your success, but there are all kinds of buts that go through your mind. This video will give you the straightforward answers you’re looking for. You will gain clarity whether working with a stylist now or later is for you or not.


Myth number 1:

Stylists are for Celebrities only. This used to be the case, but not anymore. Stylists are becoming more and more prevalent especially in today’s crowded entrepreneurial market where business owners need to stand out, look credible, and relatable from the moment they step in front of their potential clients or in front of higher-level potential business affiliates and industry leaders. They need to look polished or like a credible and qualified professional so people trust them much more readily. The trend is even going towards people hiring a stylist just like they would a personal trainer. At least this is what I hope we will see happening as the more people work with stylists, the more confident they feel and look and by feeling amazing, they make the world a better place. 


Myth number 2:

I don’t have what it takes to look stylish. Everyone is unique and has what it takes to look more stylish even if you live in jeans and t-shirts. The most casual of styles can be polished and made to look more stylish. It’s all in the way that you put things together and most importantly, the idea is to enhance your unique personal style and make it more pronounced in a stylish way. This being said, if you go to work in jeans and t-shirts on a daily basis, hiring a stylist is probably not a necessity for you unless you’re a professional or a coach who teaches people how to make more money, in which case, I highly recommend you change your work attire.


Myth number 3:

I need to lose weight before being styled. This is probably the most common reason and what I can say about this is that waiting for that dream waistline is kind of waiting for your life to start. Getting clothes you feel amazing in – in and of itself – will make you feel better about yourself. It’s even healing and therapeutic and will help you love yourself and your body more. You can’t put your life on hold and deprive yourself of being more joyful and feeling good. What I tell my clients is, if or when you lose the weight, you can always have your new clothes altered to fit you perfectly. So don’t wait on the sideline to live your best life. If you’ve been thinking of working with a stylist and understand it will make a big difference in your business and your life, go for it. In my experience, you won’t regret it.


Myth number 4:

If I look too stylish, I will not look approachable. It’s very possible to look stylish and approachable all at the same time. Wearing a professional-looking and stylish outfit normally gets people’s attention in a positive way. The importance in terms of approachability is in the way you carry yourself and how friendly or warm you are with people. It’s in who you are being. If you have a distant personality, then you might want to style yourself in a more approachable way, which can be done in many different ways such as the colors or the prints you wear. The possibilities are endless.


Myth number 5:

Looking good equals being uncomfortable. It is possible to look good and be comfortable at the same time. You might have a more casual brand style, but it doesn’t mean that you can’t look good, polished, or stylish. Additionally, you don’t have to wear heels to look stylish anymore. There are flat shoes out there that look really cool, chic, and stylish. Mostly, It’s all in the way that you put things together while taking comfort into account, and very importantly, the idea is to enhance your unique personal style in a comfortable yet stylish way and make it more pronounced.


Myth number 6:

I don’t need to look that good to succeed in my line of work. Maybe not, but it sure would make the process of experiencing the success you want easier and way faster. And this is the case for many lines of work. If you’re a molecular scientist or a health practitioner, then I would say you probably don’t need a stylist or to look super stylish, but if you’re in the business of teaching people how to make more money such as a business coach, marketing, mindset,  or leadership coach, then you definitely need to look like a credible, qualified, and successful expert. You need to look well dressed like you make money. Many of the most successful coaches work with stylists for this exact same reason. In a study done, over 30% of the population relies heavily on personal image when making the decision to hire someone’s services. If you don’t look the part, if you don’t look like you are successful at what you do means you are leaving money on the table and it will just make your business growth more challenging. I’ve seen it happen many times. I’ve also seen clients increase their sales 10 fold after transforming their image. I hope this helps to clarify whether hiring a stylist is for you or not.


Myth number 7:

I need to wait until I make it bigger. I’m not there yet. This is the running after your tail mentality. Successful people invest in themselves, their growth, and their business to get ahead as efficiently as possible. Looking the part is an investment that will directly support you in making it bigger. I’m not saying to favor a personal image transformation over learning how to market yourself. You definitely need to know how to get in front of your ideal clients already so you can earn a living. Once you know how to do that, then I recommend hiring a stylist to support you in attracting as many clients and business opportunities as possible.  A client of mine got a deal with a billionaire developer after just one meeting. He complimented her on her outfit because it made her look polished and like a qualified and successful professional, which led him to trust her expertise more easily. She also said that she now attracts higher level people. These are the kind of things that happen when people up-level their image. So my advice is if you do have the budget to invest in yourself, the sooner you up-level your image, the more money you will make quicker. 


Myth number 8:

Stylists are way too expensive for my budget. Hiring a stylist is definitely an investment. Depending on their experience, talent, and clientele, stylists can charge anywhere between $75 to $400 an hour. So between the styling and the potential new clothes you will get, you should plan on investing a few thousand dollars. But what you need to understand is that your investment will generate a great ROI provided you work with a good stylist, especially if you want or need to look like a successful expert. For example, if you teach people how to make more money such as a business coach, marketing, or mindset coach, you should definitely look like you make money yourself if you want to look credible. Looking successful and therefore good at what you do is not crucial for all professions, but in my experience, it puts you at a big competitive advantage in most professions. If you don’t have the budget, definitely focus on your marketing. When you do have the budget and you feel you could use some help to up-level your image, I would start looking for a personal stylist to start making more money sooner.

Now you understand who can benefit from working with a stylist and when is a good time to hire one. To get you started in your style journey, I created a quick assessment that will help you clarify and learn more about your personal style. Click here to access it. In it, you will learn what personal brand style you are, how you can inspire your brand, and specific stores you can look for at the mall and you can start paying attention to. Also, check out the video on how to pick a stylist here to make sure you don’t hire the wrong stylist because you don’t know what you don’t know.

Au revoir. Xx

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